When you pay
- A homeowner in your service area who asked for your trade
- A working phone number that reaches the person who submitted it
- A project that matches what you do
- Sent to you and nobody else
For home improvement pros
Less guesswork. More qualified leads.
Stop working in your business and start working on it. There's no agency to micromanage, no retainer for effort instead of outcomes, and no gambling on lead quality.
Results
- Reduction in cost per acquisition
- 25%
- Increase in ROI
- 40%
- Reduction in wasted effort
- 14%
Coverage
Home services specialists. And growing.
We work with the trades above today. We're building new ones constantly — not because we chase every category, but because we only launch what we know cold.
-
Replacement systems and upgrades. High-value projects with clear ROI.
-
Installation and replacement across all materials — wood, tile, vinyl, carpet. High-intent, seasonal demand.
-
New construction and replacement. Material, style, and property-line disputes all factor into the consideration window.
-
Full remodels and upgrades. Longer sales cycle, higher ticket, and the buyer is already committed to the project.
-
New pours and replacement. Sharply seasonal — demand spikes when weather breaks and disappears in winter.
-
Water intrusion prevention and remediation. Planned projects with clear next steps.
The difference
One lead. One contractor. No exceptions.
Most lead sellers send the same homeowner to three or four companies and let you fight over who calls first. We don't. When we send you a lead, nobody else has it — so you're competing on the conversation, not the clock.
| Dimension | Other Lead Providers | Lead Slugger |
|---|---|---|
| Who gets the lead | Three to five contractors | Only you |
| What you compete on | Who dials first, and price | The conversation |
| Where it came from | Affiliate networks and co-registration, often unclear | Campaigns we run ourselves |
| What the homeowner expects | Several calls, and they know it | One call, from you |
| When a lead doesn't hold up | You absorb it | You don't pay |
Origin
We generate our own leads. We don't buy them.
Most sellers are resellers — they buy from affiliate networks and co-registration forms and pass along whatever arrives. Every lead we sell comes from a campaign we built, in an account we manage, for a trade we understand. That's why we can tell you where a lead came from and what it cost to get.
-
Search
Intent-driven search campaigns. When someone is looking for your trade in your market, that's where we are.
-
Social
Demand generation campaigns on social platforms targeting homeowners actively planning home improvement projects in your service area.
-
Display
Display, video, and retargeting across the web. Reaching homeowners wherever they are in the consideration window.
Process
From lead to customer. We simplify the path.
-
Generate
We run marketing campaigns for your trade in your market, in accounts we own and manage. No affiliate networks, no co-registration, no purchased lists.
-
Verify
Every inquiry is checked before it goes anywhere — working phone number, real address, a project that matches what you do. Anything that fails is dropped, not forwarded.
-
Match
The lead is assigned to one contractor. Not the first to respond, not the highest bidder that hour. One trade, one territory, one company: you.
-
Deliver
You get a verified lead and a clear next step. Everything else is already solved. Now you focus on closing the job.
Beyond the lead
A lead is only worth what you do with it.
We only get paid when we send you a qualified lead, so we'd rather help you close the ones you have than sell you more that die in an inbox. If something downstream is costing you jobs, we'll help you fix it.
-
Speed to lead
Most home improvement leads go cold in under an hour. We'll set up routing and alerts so the right person is calling in seconds, not the next morning.
-
Verification
Every lead is checked before it reaches you — real number, real address, real project. The ones that fail don't get sent, and they don't get billed.
-
CRM setup and integration
Leads land in the system your team already uses, with the source and trade attached, so nothing lives in one person's inbox.
-
Follow-up sequences
The homeowner who doesn't pick up isn't lost. We'll build the text and email follow-up that catches the ones your team doesn't have time to chase.]
-
Reporting
One view of cost per lead, contact rate, and cost per booked job. Numbers you can act on, not a dashboard nobody opens.
What it costs
You pay per qualified lead. That's the whole model.
No retainer, no setup fee, no minimum term. If a lead doesn't meet the standard below, you don't pay for it.
When you don't pay
- Wrong number, disconnected, or the contact doesn't exist
- Outside your service area
- A project type you don't do
- A duplicate of a lead we already sent you
When we're not a fit
- Your follow-up systems can't handle real-time lead routing. We deliver fast; if your process moves slower, leads die in the handoff.
- You want the cheapest cost per lead available. Shared leads are cheaper and we won't pretend otherwise.
- You're looking for someone to run your brand. We generate demand; we're not an agency.
Get Started
Less guesswork starts with a phone call.
Tell us your trade and territory. We'll tell you what volume looks like in your area and what a lead costs. If the numbers don't work for you, that's a useful answer too.
Or talk to someone now
(540) 560-1690